Team

We Love Your Work consists of consultants Willempje Vrins and Jeroen van Mastrigt-Ide. Willempje and Jeroen have over 15 years of gameful innovation experience and worked on over 100 applied game design cases for big and small organisations in various sectors. We Love Your Work works together with a network of consultants, designers, developers, artists, subjectmatter experts and with several renowned game development studios.

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Jeroen van Mastrigt-Ide
(Partner / Consultant)

With his inspiring vision and passion for technology Jeroen van Mastrigt (1971) helps organisation all over the globe to understand and to creatively anticpate the future. Jeroen is founding partner of WLYW (We LoveYour Work) and helps organisations to successfully apply game design and (social, mobile, location based) game technology to innovate. Jeroen is chairman of the Dutch Game Garden: a ‘Game Hub’ with a game business centre and an incubation program involving more then 35 game companies in the Netherlands. Jeroen holds a fellowship ‘Games & Interaction’ at the Utrecht School of the Arts (HKU).

In the past he was a associate professor and faculty board member at HKU (interaction design, game design) for which he developed Europe’s first bachelor and master programmes in Game Design. Jeroen was also co-founder of GX, a Dutch software multinational.

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Willempje Vrins
(Partner / Consultant)

Willempje Vrins is an expert in the field of applying social mobile and location based games and -game design to create movements and to motivate people. She is one of the founders of FigureRunning, a new sport that combines mobile technology, game mechanics and social networks. Furthermore she is founding partner @ WLYW (WeLoveYourWork). Within WLYW Willempje focusses on ideation, concepting & project development.